In Google’s ranking system there are different criteria for higher ranking, these are video, text, PDF, blogs, and images.
However most people are NOT taking video into account and this is causing them to be indirectly ranked lower than competitors.
Google has four different metrics on ranking, SERP, CTR, bounce rates and back links. for SERP rankings, a videos have been proven to increase rank by a huge amount.
CTR is short for “click through rate” having a video embedded to your website ensurers somebody will click, giving you a higher CTR count.
Bounce rates means how many viewers click through to other pages of your site, rather than closing the site before checking out other pages. With a video viewers stay on your site for longer and are more likely to interact with your website as videos create interest in your business or service. Lower bounce rate percentages increase your SEO rank further.
Lastly backlinks, the more your video is shared, the more quality backlinks are leading to your site, and since these backlinks are created by other people and not bots, they give you a higher quality backlink which only improves your SEO rank.
Of course for a video to increase your SEO rank, it must be high quality and professional, if you are interested in creating one please contact us, or sign up to our email list for a 10% discount!